Founded in 1914 by John Boultbee Brooks, Antler is the much-loved 'world’s most travelled brand' with an iconic range of suitcases and travel accessories

A new brand identity device was required to signal and celebrate the lifestyle brand status that Antler has always embodied

The DNA of the existing Antler brandmark informs the geometry of the monogram pattern

Further inspiration drew upon 20th century British Modernist artists including Henry Moore and Barbara Hepworth – prevalent at the time Antler developed its iconic travel products

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Select images courtesy of ©Antler UK

Antler
From luggage maker to lifestyle brand

A monogram brand pattern for the
110-year-old British travel institution
IDENTITY  /  FASHION  /  TRAVEL

Founded in 1914 by John Boultbee Brooks, Antler is the much-loved
'world’s most travelled brand'with an iconic range of suitcases and travel accessories

A new brand identity device was required to signal and celebrate the lifestyle brand status that Antler has always embodied

Derived from Antler's stag brandmark, the monogram is a refined graphic pattern

Crafted to be modular and adaptable – from a continuous repeat to a contained signature label

The monogram pattern brought to life across London to celebrate the opening of Antler's new flagship store, 100 Regent Street

A range of monogram colours and sizes support the bold campaign pattern – the range can be used as both a bold motif or a subtle texture-like canvas